Qualitative Data
Qualitative date provides information about an individual gathered from interviews, video, audio recordings and documents to gain understanding opinions and motivations.
Quantitative Data
Quantitative data samples information about a certain population or audience in general.
Psychographic Data
This research collects information about personality, values, attitiudes, interests and lifestyles.
Demographic Data
This research covers statistical information of a population such as age, gender, social class and occupation.
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